Brittany Toraño
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IMAX • THE GRAMMYs
Creative
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A passionate storyteller that happens to be chronically online.
A passionate storyteller that happens to be chronically online.
My entire career has been driven by the sheer love of storytelling, across all mediums. There’s a magic in it, that I’ve always found intoxicating and has been intertwined with my spirit since I came out of the womb. It was serious, as I forced my mother to watch The Lion King on repeat, while she was on bed rest with my younger brother.
With a deep knowledge of all things entertainment and a lifelong habit of being chronically online, I’ve realized this obsession has a purpose. I’ve put it to work at IMAX and the GRAMMYs, thus I’m always searching for the next story worth telling on a grander scale.
GRAMMYs Red Carpet
IMAX HQ
"All aboard the Sabrina Carpenter Airlines!"
The GRAMMYs held an exclusive Meta partnership covering artist performances across Instagram and Facebook. The goal was to capture Sabrina Carpenter's performance in a way that would travel fast on socials and resonate with Carpenters (her fanbase) in real time.
Sabrina's performance centered on her own airline: SCA. Rather than describe the performance, I leaned into her world and made the copy feel tapped into the current cultural zeitgeist and lingo. Timely, easy to share and zero friction to engage with.
"Oh, we noticed those ethereal vocals."
Same exclusive Meta partnership as the Sabrina post, but covering The Marías, which have a totally different vibe. The challenge was to capture their performance in a way that felt native to both the GRAMMYs Instagram tone and The Marías' own aesthetic.
The Marías performance is moody, stripped-down and atmospheric. María Zardoya, the lead singer, is known for her hauntingly ethereal voice. It felt seamless to weave that into the copy and let the visuals of the artistry do the heavy lifting.
"Heart eyes for one man only"
A Fantastic Four reel featuring Pedro Pascal ahead of the film's release. The goal was to drive excitement and engagement around the cast and IMAX's self-aware voice gave plenty of room to play.
Pedro Pascal was undeniably one of the internet's biggest heartthrobs during the Fantastic Four release cycle. Rather than write around it, I leaned directly into the cultural moment. The line is cheeky and fan aware. It's the kind of copy that's on the pulse.
"Heart eyes for one man only"
Fantastic Four fan-bait reel. Self-aware brand voice played into the unhinged intern persona audiences love.
"That's gourmet cosmic entity popcorn"
Fantastic Four: First Steps campaign. Leaned into fan excitement at a screening event. Playful, absurd, instantly shareable.
"What can I say? I'm flexible"
Reed Richards promo clip. Mirrored the character's personality. Witty, self-aware, and perfectly punchy.
"Lovely and warm and besties"
Pedro Pascal cast chemistry clip. Three words captured the ensemble warmth. Multilingual fan responses flooded in.
"The boat wasn't big enough but the screen sure is"
Jaws 50th Anniversary campaign. Riffed on the film's most iconic line to drive ticket sales. Nostalgic and punchy.
"The El Cap cinematic universe expands with Girl Climber"
One-night-only IMAX event. Coined "El Cap cinematic universe." A clever hook that matched the film's adventurous tone.
"Chicken noodle soup for the lost soul"
Weapons horror film campaign. Subverted the cozy idiom to match the film's unsettling premise. Darkly funny and completely on-brand.
"James bringing out the big Gunns"
Superman campaign with director James Gunn. A wordplay pun that landed instantly with fans.
"Chainsaw Man – The Movie: Reze Arc"
Tapped for my anime expertise to select the exclusive IMAX key art for Chainsaw Man – The Movie: Reze Arc. The selection was internationally distributed.
"Marvel's first family is crashing into IMAX this summer"
Fantastic Four ticket-sale announcement. High-energy language matched the film's blockbuster scale. 130K impressions.
"Experience the reason why beaches are ruined forever in IMAX"
Jaws 50th Anniversary ticket push. Led with fear over nostalgia. Drove 133K impressions.
"Part 32 | i hope sue doesn't mind"
Fantastic Four series capitalizing on the unhinged intern persona. Part of a recurring format that kept fans coming back.
"Thats my baby"
Pedro Pascal talking about Ebon Moss-Bachrach at the Fantastic Four press junket. Short, sweet and completely fan-coded.
"Shifting into F4 mode"
Fantastic Four excitement post ahead of opening weekend. Energetic and simple.
"When office besties link up"
Behind-the-scenes office content. Playful and personal. Made the brand feel human and relatable.
"Sure fooled me"
Pedro Pascal at the UK Fantastic Four launch talking about playing an astrophysicist. Three words that said everything.
"Standing ten toes down"
Superman premiere red carpet content. Used trendy slang to make a press moment feel culturally current and fun.
"3 yr old james gunn would lose his mind tbh"
James Gunn Superman interview about the new DCU. Humanized the director in a way fans genuinely connected with.
"Gunns blazing"
James Gunn Superman interview. Classic wordplay on his name. Punchy, immediate, and impossible to scroll past.
"WHERES THE DOG"
Krypto popcorn bucket reveal for Superman. All-caps urgency that matched fan energy perfectly.
"I did a fantastic parking job"
Fantasticar arrival clip. Simple, clean wordplay on "fantastic" that worked on multiple levels.
"The downside of parking when invisible"
Fantasticar popcorn bucket reveal. Leaned into the Invisible Woman's powers for a witty, unexpected copy line.
"I have misplaced the devourer..."
Galactus popcorn bucket reveal. Dry, deadpan humor that matched the absurdity of the product perfectly.
"Its about the friendship they made along the way walking backwards"
Engagement bait using the "describe it poorly" trend. Tapped into #filmtok culture to drive comments and shares.
"The Holy Spirit remixed"
Pharrell's GRAMMYs performance with gospel choir. Three words captured the transcendent energy. Bold, reverent, and shareable.
"The brightest stars light up the stage on music's biggest night!"
GRAMMYs Premiere Ceremony opener. Celebratory and broad. Built for shareability at scale.
"Gold like a GRAMMY! ⭐"
Sabrina Carpenter accepting her GRAMMY in a GRAMMY gold gown. Seemed like a no brainer.
"💜 Nothing but words of wisdom from WILLOW and Jacob Collier on night 1️⃣ of the #GRAMMYUConference!"
GRAMMY U tone still has a dash of professionalism, all the while keeping it light. Wrote copy from the heart of the panel, which was a flowstate of wisdom from these two artists.
"20 years in the making. Natasha Bedingfield, Towa Bird, and Abigail Morris on the past, present, and future of music. The Sound of Generations. 🎶"
Used the panel name and the expanse of Natasha Bedingfield's career to create copy, while acknowledging our other two superb musicians.
Shenanigans caught on camera.
"nicolandria or bramaya?"
Shot and appeared on camera for IMAX's TikTok. Tapped for my knowledge of Love Island S7 to bring an authentic fan perspective to the content.
"i'm a simple girl 🤷♀️"
Shot and appeared on camera for IMAX's TikTok. #filmtok content that played into the relatable, self-aware side of the IMAX brand voice.
The Elusive Cinephile is an extension of myself. Not only me, but for those who feel ensnared by the trappings of a 9 to 5 and find salvation in a movie theater. I saw this void on the internet and felt the need to distill this feeling. I decided to give that feeling a name. With that kernel of inspiration, I birthed a persona. It's a neat little world that I continue to build upon.
Introducing: The Elusive Cinephile. For the girl who seeks refuge from the drudge of work in a dark theater. Her weekends are reserved for the latest films and re-releases. She swipes on a sheer lipstick, some mascara, piles on her books and planner, speeding out the door. Espresso is necessary before an early showing and a martini is needed post viewing.
The Elusive Cinephile is for the girl who grew up glued to her television, dreaming of stardom, who now has a 9-5. She finds religion at a Sunday matinee and tops off her screening with a mid-afternoon martini. Her AMC Stubslist subscription is her Bible.
She craves effortless looks, bag stuffed with books on film, that delicious Sofia Coppola planner and anything else that can take her through a morning in a dark theater, to brunch side drinks. She tops it off with her favorite film tee. The public must know she knows.
Kill Bill and Funny Games tees via andafterthat.net • Challengers tee via superyaki.com • Obsession candle via miseenscent.com
Zara Larsson’s album, Midnight Sun, features a track called Eurosummer and her signature looks, courtesy of makeup artist Sophia Sinot, are already synonymous with that bronzed, sun-kissed glow. Saie’s Sun Melt Bronzer and Glowy Super Gel live on the same plane. Think of it as the other side of Brat Summer. This collab makes logical sense while tapping into the TikTok crowd, releasing on the precipice of summer, when people online are clamoring for the cold to end.
“It Feels Like Eurosummer.”
Eurosummer is not a place, it’s a feeling. All tan, glow from within, like you’ve been sunbathing with your Swedish boy. Zara Larsson x Saie is the collab for Eurosummer on the go.
Eurosummer, bronze, sunset, Zara. It is the encapsulation of the campaign. Glow forward, pushing the products in essence.
Aligns with Saie and the vibe we are going for. Very Pinterest friendly.
Campaign launch post. It leads with THE line of the song and the concept. Zara at the forefront. I like to envision that we took this while shooting the commercial.
Zara Larsson
@zaralarsson
Eurosummer on the go 🌺☀️
@zaralarsson x @saiebeauty
Straight to the point. Eurosummer on the go.
“No passport required. Eurosummer in a bottle.”
Golden hour. Tiny sun dress. Zara, BRONZED and GLOWING. Hair tousled, hibiscus flower in her locks. Smiling, watching a man walk away. The camera pans out to reveal she’s on a ferry. Her bag open, Saie products spilling out.
“It feels like Eurosummer.”
“For the person who doesn’t need to be announced.”
The Chelsea 30 is the epitome of effortlessness. Slung over your shoulder, running out of your apartment to meet your friends at an outside patio for drinks on a brisk summer evening in the West Village. Taylor Russell is the embodiment of that chicness. A presence that doesn’t need to be announced, just like the Chelsea 30.
Taylor on brownstone steps, wired headphones in, Chelsea 30 slung over her shoulder. Tagline only: “For the person who doesn’t need to be announced.”
Taylor Russell is known for her personal style. Under the radar, but a Loewe darling and a genuine tastemaker, Russell brings cool-girl validity to the Chelsea 30 without the oversaturation of a mainstream celebrity face. She’s the kind of person who makes you look twice. Not because she’s trying, but because she isn’t. That’s Chelsea 30 energy.
TAYLOR RUSSELL rushes out of her kitchen, takes a sip of espresso and sets it down on her dining table. Her apartment is dappled in sunlight, clothes strung across furniture and fashion magazines are stacked throughout.
She grabs her book, sunglasses, wired headphones, wallet and water bottle, tosses each item into her Chelsea 30 and slides on her kitten heels. She slings the bag over her shoulder and rushes out the door.
Waiting for the train. She pulls out her headphones, plugs in and closes the bag flap.
The pushlock clicks.
The city fades into her music.
Taylor meets her friends, slips the bag over the back of her chair. Drinks arrive the moment she sits. Laughter ensues.
Int. Coffee Shop — AfternoonHeadphones in. A handsome man hands her a coffee. She gently removes them from her ears, bites her lip, then smiles. Taylor accepts the coffee as they begin chatting. She slips her wallet back into the bag.
He paid.
Same group of friends. She slinks into a bench, places the Chelsea 30 beside her. Warm lighting. Silhouettes. Laughter. The camera lingers, as life goes on.
For the person who doesn’t need to be announced.
Coach · The Chelsea 30
“The bag doesn’t try either.”
I see images, moving and static, and I have no choice but to curate a vibe.
Femme Noir
I gravitate towards the dark, moody and wanted to turn that feeling into a visual feast.
LA Summer
I spent the summer of 2025 in the City of Angels, and it felt like this.
Card Declined
I love Charli XCX and I love movies. Her new album, "Music, Fashion, Film" is the encapsulation of what I love, so I thought, hey. Let me do an edit for TikTok.
The Season is Upon Us
I wanted a fun vibe edit of witches from the silver screen and television.
Southern Humidity
Moving back home and getting smacked with that thick humidity, the religion, the green of it all. Wanted to make a little something that encapsulated the feeling.
Love Thy Monster
We all have our monsters; might as well love them.
Moon Pool Summer
H2O Just Add Water evokes the magic and allure of summer.
I Am She
I love witches, a dark aesthetic and Dune. So do others, it seems.
