Brittany Toraño | Portfolio

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Case Studies

Instagram • The GRAMMYs

"All aboard the Sabrina Carpenter Airlines!"

The Brief

The GRAMMYs held an exclusive Meta partnership covering artist performances across Instagram and Facebook. The goal was to capture Sabrina Carpenter's performance in a way that would travel fast on socials and resonate with Carpenters (her fanbase) in real time.

The Thinking

Sabrina's performance centered on her own airline: SCA. Rather than describe the performance, I leaned into her world and made the copy feel tapped into the current cultural zeitgeist and lingo. Timely, easy to share and zero friction to engage with.

1MLikes

5,214Comments

59.4KReposts

45.5KSends

Instagram • The GRAMMYs

"Oh, we noticed those ethereal vocals."

The Brief

Same exclusive Meta partnership as the Sabrina post, but covering The Marías, which have a totally different vibe. The challenge was to capture their performance in a way that felt native to both the GRAMMYs Instagram tone and The Marías' own aesthetic.

The Thinking

The Marías performance is moody, stripped-down and atmospheric. María Zardoya, the lead singer, is known for her hauntingly ethereal voice. It felt seamless to weave that into the copy and let the visuals of the artistry do the heavy lifting.

524KLikes

1,587Comments

49.1KReposts

28.1KSends

Instagram • IMAX

"Heart eyes for one man only."

The Brief

A Fantastic Four reel featuring Pedro Pascal ahead of the film's release. The goal was to drive excitement and engagement around the cast and IMAX's self-aware voice gave plenty of room to play.

The Thinking

Pedro Pascal was undeniably one of the internet's biggest heartthrobs during the Fantastic Four release cycle. Rather than write around it, I leaned directly into the cultural moment. The line is cheeky and fan aware. It's the kind of copy that's on the pulse.

77.4KLikes

3,799Sends

639Reposts

IMAX

Instagram • $368M global box office quarter

Instagram • Reel Caption

"That's gourmet cosmic entity popcorn."

Fantastic Four: First Steps campaign. Leaned into fan excitement at a screening event. Playful, absurd, instantly shareable.

71.6KLikes

118Comments

#TheFantasticFour #FilmedForIMAX

Instagram • Reel Caption

"What can I say? I'm flexible."

Reed Richards promo clip. Mirrored the character's personality. Witty, self-aware, and perfectly punchy.

36.8KLikes

160Comments

#TheFantasticFour #FilmedForIMAX

Instagram • Reel Caption

"James bringing out the big Gunns."

Superman campaign with director James Gunn. A wordplay pun that landed instantly with fans.

1K+Likes

7Comments

#Superman #FilmedForIMAX

Instagram • Reel Caption

"Lovely and warm and besties."

Pedro Pascal cast chemistry clip. Three words captured the ensemble warmth. Multilingual fan responses flooded in.

33.7KLikes

119Comments

#TheFantasticFour #FilmedForIMAX

Instagram • Reel Caption

"Heart eyes for one man only."

Fantastic Four fan-bait reel. Self-aware brand voice played into the unhinged intern persona audiences love.

77.4KLikes

3,799Sends

#TheFantasticFour #FilmedForIMAX

Instagram • Static Post

"The boat wasn't big enough but the screen sure is."

Jaws 50th Anniversary campaign. Riffed on the film's most iconic line to drive ticket sales. Nostalgic and punchy.

17.1KLikes

34Reposts

#Jaws

Instagram • Static Post

"The El Cap cinematic universe expands with Girl Climber."

One-night-only IMAX event. Coined "El Cap cinematic universe." A clever hook that matched the film's adventurous tone.

9,303Likes

31Reposts

Instagram • Static Post

"Chicken noodle soup for the lost soul."

Weapons horror film campaign. Subverted the cozy idiom to match the film's unsettling premise. Darkly funny and completely on-brand.

5,345Likes

38Reposts

#WeaponsMovie

Key Art Selection • IMAX

"Chainsaw Man – The Movie: Reze Arc"

Tapped for my anime expertise to select the exclusive IMAX key art for Chainsaw Man – The Movie: Reze Arc. The selection was internationally distributed.

#ChainsawMan #IMAX

IMAX

Twitter / X

Twitter / X • Promotional Tweet

"Experience the reason why beaches are ruined forever in IMAX."

Jaws 50th Anniversary ticket push. Led with fear over nostalgia. Drove 133K impressions.

2.1KLikes

133KImpressions

#Jaws

Twitter / X • Promotional Tweet

"Marvel's first family is crashing into IMAX this summer."

Fantastic Four ticket-sale announcement. High-energy language matched the film's blockbuster scale. 130K impressions.

4.2KLikes

130KImpressions

#TheFantasticFour #FilmedForIMAX

IMAX

TikTok

TikTok • Caption

"When office besties link up."

Behind-the-scenes office content. Playful and personal. Made the brand feel human and relatable.

629Likes

60Saves

TikTok • Caption

"Part 32 | i hope sue doesn't mind."

Fantastic Four series capitalizing on the unhinged intern persona. Part of a recurring format that kept fans coming back.

63.6KLikes

5,376Saves

#TheFantasticFour #FilmedForIMAX

TikTok • Caption

"I have misplaced the devourer..."

Galactus popcorn bucket reveal. Dry, deadpan humor that matched the absurdity of the product perfectly.

166Likes

3Comments

#TheFantasticFour #FilmedForIMAX

TikTok • Caption

"Sure fooled me."

Pedro Pascal at the UK Fantastic Four launch talking about playing an astrophysicist. Three words that said everything.

546Likes

85Saves

#TheFantasticFour #PedroPascal

TikTok • Caption

"Its about the friendship they made along the way walking backwards."

Engagement bait using the "describe it poorly" trend. Tapped into #filmtok culture to drive comments and shares.

130Likes

22Comments

#filmtok

TikTok • Caption

"Standing ten toes down."

Superman premiere red carpet content. Used trendy slang to make a press moment feel culturally current and fun.

365Likes

20Saves

#Superman #FilmedForIMAX

TikTok • Caption

"Gunns blazing."

James Gunn Superman interview. Classic wordplay on his name. Punchy, immediate, and impossible to scroll past.

336Likes

21Saves

#Superman #FilmedForIMAX

TikTok • Caption

"WHERES THE DOG."

Krypto popcorn bucket reveal for Superman. All-caps urgency that matched fan energy perfectly.

310Likes

30Saves

#Superman #FilmedForIMAX

TikTok • Caption

"3 yr old james gunn would lose his mind tbh."

James Gunn Superman interview about the new DCU. Humanized the director in a way fans genuinely connected with.

337Likes

26Saves

#Superman #FilmedForIMAX

TikTok • Caption

"I did a fantastic parking job."

Fantasticar arrival clip. Simple, clean wordplay on "fantastic" that worked on multiple levels.

289Likes

30Saves

#TheFantasticFour #FilmedForIMAX

TikTok • Caption

"The downside of parking when invisible."

Fantasticar popcorn bucket reveal. Leaned into the Invisible Woman's powers for a witty, unexpected copy line.

166Likes

#TheFantasticFour #FilmedForIMAX

TikTok • Caption

"Shifting into F4 mode."

Fantastic Four excitement post ahead of opening weekend. Energetic and simple.

2,015Likes

203Saves

#TheFantasticFour #FilmedForIMAX

TikTok • Caption

"Thats my baby."

Pedro Pascal talking about Ebon Moss-Bachrach at the Fantastic Four press junket. Short, sweet and completely fan-coded.

4,159Likes

295Saves

#TheFantasticFour #PedroPascal

The GRAMMYs

Instagram

Instagram • Reel Caption

"The Holy Spirit remixed."

Pharrell's GRAMMYs performance with gospel choir. Three words captured the transcendent energy. Bold, reverent, and shareable.

24.3KLikes

369Comments

Instagram • Reel Caption

"The brightest stars light up the stage on music's biggest night!"

GRAMMYs Premiere Ceremony opener. Celebratory and broad. Built for shareability at scale.

94.5KLikes

991Comments

Instagram • Post Caption

"Gold like a GRAMMY! ⭐"

Sabrina Carpenter accepting her GRAMMY in a GRAMMY gold gown. Seemed like a no brainer.

350KLikes

25.9KShares

#GRAMMYs

WILLOW and Jacob Collier at GRAMMY U Conference

Instagram • GRAMMY U

"💜 Nothing but words of wisdom from WILLOW and Jacob Collier on night 1️⃣ of the #GRAMMYUConference!"

GRAMMY U tone still has a dash of professionalism, all the while keeping it light. Wrote copy from the heart of the panel, which was a flowstate of wisdom from these two artists.

#GRAMMYUConference

Natasha Bedingfield, Towa Bird and Abigail Morris panel

Instagram • GRAMMY U

"20 years in the making. Natasha Bedingfield, Towa Bird, and Abigail Morris on the past, present, and future of music. The Sound of Generations. 🎶"

Used the panel name and the expanse of Natasha Bedingfield's career to create copy, while acknowledging our other two superb musicians.

#GRAMMYUConference

BTS • Red Carpet

"GRAMMYs BTS."

Behind-the-scenes from the GRAMMYs red carpet.

On-Camera Content

TikTok • IMAX

Shenanigans caught on camera.

TikTok • On Camera

"nicolandria or bramaya?"

Shot and appeared on camera for IMAX's TikTok. Tapped for my knowledge of Love Island S7 to bring an authentic fan perspective to the content.

#LoveIsland #IMAX

TikTok • On Camera

"i'm a simple girl 🤷‍♀️"

Shot and appeared on camera for IMAX's TikTok. #filmtok content that played into the relatable, self-aware side of the IMAX brand voice.

#filmtok #IMAX

Spec Concept

Zara Larsson x Saie

Mood Board Eurosummer mood board

Background

Zara Larsson’s album, Midnight Sun, features a track called Eurosummer and her signature looks, courtesy of makeup artist Sophia Sinot, are already synonymous with that bronzed, sun-kissed glow. Saie’s Sun Melt Bronzer and Glowy Super Gel live on the same plane. Think of it as the other side of Brat Summer. This collab makes logical sense while tapping into the TikTok crowd, releasing on the precipice of summer, when people online are clamoring for the cold to end.

The Concept

“It Feels Like Eurosummer.”

Eurosummer is not a place, it’s a feeling. All tan, glow from within, like you’ve been sunbathing with your Swedish boy. Zara Larsson x Saie is the collab for Eurosummer on the go.

Executions

@zaralarsson x @saiebeauty

bronzed and glowing. this is eurosummer.

#eurosummer #saiebeauty #zaralarsson #cleanbeauty

TikTok • Video Caption

Eurosummer, bronze, sunset, Zara. It is the encapsulation of the campaign. Glow forward, pushing the products in essence.

All tan, glow from within. ☀️

#Eurosummer #SaieBeauty #BronzedGlow

Pinterest • Pin Description

Aligns with Saie and the vibe we are going for. Very Pinterest friendly.

zaralarsson It feels like Eurosummer. Zara Larsson x Saie introduce limited edition shades of our Sun Melt Bronzer and Glowy Super Gel. Take the beach and sleepless nights, wherever you go.

#Eurosummer #ZaraLarsson #SaieBeauty

Instagram • Launch Caption

Campaign launch post. It leads with THE line of the song and the concept. Zara at the forefront. I like to envision that we took this while shooting the commercial.

Zara Larsson

@zaralarsson

Eurosummer on the go 🌺☀️

@zaralarsson x @saiebeauty

Twitter / X • Announcement

Straight to the point. Eurosummer on the go.

OOH • Print

“No passport required. Eurosummer in a bottle.”

Campaign Film Direction

Golden hour. Tiny sun dress. Zara, BRONZED and GLOWING. Hair tousled, hibiscus flower in her locks. Smiling, watching a man walk away. The camera pans out to reveal she’s on a ferry. Her bag open, Saie products spilling out.

Anchor Line

“It feels like Eurosummer.”