Social Media Copywriting Portfolio

Brittany Toraño

A chronically online storyteller, with the passion and experience to boot.

Writing captions that earn engagement, spark conversation and feel human across every platform.

linkedin.com/in/btorano
Instagram TikTok Facebook Twitter / X Entertainment Music & Awards Short-form Copy

About  ·  Brittany Toraño

Brittany Toraño’s entire career has been driven by the sheer love of storytelling. This passion has been embedded into her spirit since childhood. She forced her mother to watch The Lion King, even while she was on bed rest.

As she has blossomed into her career, she has realized that love can be infused with strategy, particularly through her deep knowledge of entertainment and a lifelong habit of being chronically online.

linkedin.com/in/btorano
Brittany Torano at the GRAMMYs red carpet GRAMMYs Red Carpet
Brittany Torano at IMAX HQ IMAX HQ

Featured Case Studies  ·  Selected work

GRAMMYs Sabrina Carpenter
Instagram · The GRAMMYs

"All aboard the Sabrina Carpenter Airlines!"

The brief

The GRAMMYs held an exclusive Meta partnership covering artist performances across Instagram and Facebook. The goal was to capture Sabrina Carpenter's performance in a way that would travel fast on socials and resonate with Carpenters (her fanbase) in real time.

The thinking

Sabrina's performance centered on her own airline: SCA. Rather than describe the performance, I leaned into her world and made the copy feel tapped into the current cultural zeitgeist and lingo. Timely, easy to share and zero friction to engage with.

1MLikes
5,214Comments
59.4KReposts
45.5KSends
GRAMMYs The Marias
Instagram · The GRAMMYs

"Oh, we noticed those ethereal vocals."

The brief

Same exclusive Meta partnership as the Sabrina post, but covering The Marías, which have a totally different vibe. The challenge was to capture their performance in a way that felt native to both the GRAMMYs Instagram tone and The Marías' own aesthetic.

The thinking

The Marías performance is moody, stripped-down and atmospheric. María Zardoya, the lead singer, is known for her hauntingly ethereal voice. It felt seamless to weave that into the copy and let the visuals of the artistry do the heavy lifting.

524KLikes
1,587Comments
49.1KReposts
28.1KSends
IMAX Heart eyes Pedro Pascal
Instagram · IMAX

"Heart eyes for one man only."

The brief

A Fantastic Four reel featuring Pedro Pascal ahead of the film's release. The goal was to drive excitement and engagement around the cast and IMAX's self-aware voice gave plenty of room to play.

The thinking

Pedro Pascal was undeniably one of the internet's biggest heartthrobs during the Fantastic Four release cycle. Rather than write around it, I leaned directly into the cultural moment. The line is cheeky and fan aware. It's the kind of copy that's on the pulse.

77.4KLikes
3,799Sends
639Reposts

IMAX  ·  Instagram

IMAX Fantastic Four popcorn

Instagram · Reel Caption

"That's gourmet cosmic entity popcorn."

Fantastic Four: First Steps campaign. Leaned into fan excitement at a screening event playful, absurd, instantly shareable.

71.6KLikes
118Comments

#TheFantasticFour #FilmedForIMAX

IMAX Fantastic Four flexible

Instagram · Reel Caption

"What can I say? I'm flexible."

Reed Richards promo clip. Mirrored the character's personality witty, self-aware, and perfectly punchy.

36.8KLikes
160Comments

#TheFantasticFour #FilmedForIMAX

IMAX Superman James Gunn

Instagram · Reel Caption

"James bringing out the big Gunns."

Superman campaign with director James Gunn. A wordplay pun that landed instantly with fans.

1K+Likes
7Comments

#Superman #FilmedForIMAX

IMAX Pedro Pascal besties

Instagram · Reel Caption

"Lovely and warm and besties."

Pedro Pascal cast chemistry clip. Three words captured the ensemble warmth multilingual fan responses flooded in.

33.7KLikes
119Comments

#TheFantasticFour #FilmedForIMAX

IMAX Jaws Instagram

Instagram · Static Post

"The boat wasn't big enough but the screen sure is."

Jaws 50th Anniversary campaign. Riffed on the film's most iconic line to drive ticket sales nostalgic and punchy.

17.1KLikes
34Reposts

#Jaws

IMAX Girl Climber

Instagram · Static Post

"The El Cap cinematic universe expands with Girl Climber."

One-night-only IMAX event. Coined "El Cap cinematic universe" a clever hook that matched the film's adventurous tone.

9,303Likes
31Reposts
IMAX Weapons chicken soup

Instagram · Static Post

"Chicken noodle soup for the lost soul."

Weapons horror film campaign. Subverted the cozy idiom to match the film's unsettling premise darkly funny and completely on-brand.

5,345Likes
38Reposts

#WeaponsMovie

IMAX  ·  Twitter / X

IMAX Jaws Twitter

Twitter / X · Promotional Tweet

"Experience the reason why beaches are ruined forever in IMAX."

Jaws 50th Anniversary ticket push. Led with fear over nostalgia drove 133K impressions.

2.1KLikes
133KImpressions

#Jaws

IMAX Fantastic Four Twitter

Twitter / X · Promotional Tweet

"Marvel's first family is crashing into IMAX this summer."

Fantastic Four ticket-sale announcement. High-energy language matched the film's blockbuster scale 130K impressions.

4.2KLikes
130KImpressions

#TheFantasticFour #FilmedForIMAX

IMAX  ·  TikTok

IMAX office besties

TikTok · Caption

"When office besties link up."

Behind-the-scenes office content with IMAX team members. Playful and personal made the brand feel human and relatable.

629Likes
60Saves
IMAX intern out of control TikTok

TikTok · Caption

"Part 32 | i hope sue doesn't mind."

Fantastic Four series capitalizing on the "unhinged intern" persona. Part of a recurring format that kept fans coming back.

63.6KLikes
5,376Saves
5,258Shares

#TheFantasticFour #FilmedForIMAX

IMAX Galactus popcorn bucket

TikTok · Caption

"I have misplaced the devourer..."

Galactus popcorn bucket reveal for Fantastic Four. Dry, deadpan humor that matched the absurdity of the product perfectly.

166Likes
3Comments

#TheFantasticFour #FilmedForIMAX

IMAX Pedro Pascal sure fooled me

TikTok · Caption

"Sure fooled me."

Pedro Pascal at the UK Fantastic Four launch talking about playing an astrophysicist. Three words that said everything fan-aware and understated.

546Likes
85Saves

#TheFantasticFour #FilmedForIMAX #PedroPascal

IMAX describe film poorly

TikTok · Caption

"Its about the friendship they made along the way walking backwards."

Engagement bait using the "describe it poorly" trend. Tapped into #filmtok culture to drive comments and shares.

130Likes
22Comments

#filmtok

IMAX Superman microphone

TikTok · Caption

"Standing ten toes down."

Superman premiere red carpet content. Used current slang to make a press moment feel culturally current and fun.

365Likes
20Saves

#Superman #FilmedForIMAX

IMAX gunns blazing

TikTok · Caption

"Gunns blazing."

James Gunn Superman interview. Classic wordplay on his name punchy, immediate, and impossible to scroll past.

336Likes
21Saves

#Superman #FilmedForIMAX

IMAX Krypto popcorn bucket

TikTok · Caption

"WHERES THE DOG."

Krypto popcorn bucket reveal for Superman. All-caps urgency that matched fan energy perfectly Krypto was one of the most talked-about parts of the film.

310Likes
30Saves

#Superman #FilmedForIMAX

IMAX 3 yr old james gunn

TikTok · Caption

"3 yr old james gunn would lose his mind tbh."

James Gunn Superman interview about the new DCU. Humanized the director in a way fans genuinely connected with.

337Likes
26Saves

#Superman #FilmedForIMAX

IMAX Fantasticar popcorn bucket

TikTok · Caption

"The downside of parking when invisible."

Fantasticar popcorn bucket reveal. Leaned into the Invisible Woman's powers for a copy line that was witty, unexpected and completely on-brand.

166Likes

#TheFantasticFour #FilmedForIMAX

IMAX fantastic parking job

TikTok · Caption

"I did a fantastic parking job."

Fantasticar arrival clip. Simple, clean wordplay on "fantastic" that worked on multiple levels fans immediately got the double meaning.

289Likes
30Saves

#TheFantasticFour #FilmedForIMAX

IMAX shifting into F4 mode

TikTok · Caption

"Shifting into F4 mode."

Fantastic Four excitement post ahead of opening weekend. Played into the George from Seinfeld "locking in" meme, tapping into the cultural shorthand around hyper-focusing and obsessing. Energetic, immediately recognizable and drove strong save and share numbers.

2,015Likes
203Saves
76Shares

#TheFantasticFour #FilmedForIMAX

IMAX thats my baby Pedro Pascal

TikTok · Caption

"Thats my baby."

Pedro Pascal talking about Ebon Moss-Bachrach at the Fantastic Four press junket. Short, sweet and completely fan-coded drove strong saves and shares.

4,159Likes
295Saves
54Shares

#TheFantasticFour #FilmedForIMAX #PedroPascal

The GRAMMYs  ·  Instagram

GRAMMYs brightest stars

Instagram · Reel Caption

"The brightest stars light up the stage on music's biggest night!"

GRAMMYs Premiere Ceremony opener. Celebratory and broad built for shareability at scale.

94.5KLikes
991Comments
GRAMMYs Holy Spirit remixed

Instagram · Reel Caption

"The Holy Spirit remixed."

Pharrell's GRAMMYs performance with gospel choir. Three words captured the transcendent energy bold, reverent, and shareable.

24.3KLikes
369Comments

Let's work
together.

Open to new opportunities in social media
copywriting and content strategy.

Email [email protected]
LinkedIn linkedin.com/in/btorano
Location Ithaca, New York
Brittany Toraño
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